Centre – Delhi
 
Target Profile
•	Female, married, 30–40-year-old, NCCS A
•	She involved in cooking.
•	She herself consumes / eats masala oats when cooked; may have some other family members eat as well. (Only for the Users)
•	Flavour most consumed: Saffola Masala Oats- Classic masala, Veggie twist, Masala Coriander, Peppy Tomato [ this can be decided to confirm for recruitment as per PANTRY check done by agency or she is pointing out to the pack most often/ frequently consumed by pointing out in RQ photos] 
Respondents can be selected for research accordingly. 
 
•	Usership criteria – 
•	Dyads with 16 consumers (12 Users, 4 AWNTs), i.e 8 dyads ( 6 Dyads of Users, 2 Dyads of AWNTs)
o	On site / at venue product tasting:  2-3 cooked product will have to be tested by each respondent
o	Dyad format interview; 45 mins – 1 hour each
o	
•	CLT – 34 consumers (26 Users, 8 AWNTs)
o	2 products will be tested with each respondent.
o	The respondent will have to fill in a self-completion questionnaire.
 
Methodology & LOI
•	Dyads 
•	On site testing at Venue
•	Session length – 45 – 60 mins

Q1	Do you or any member of your family works for any of these organizations? Please choose the options that applies. [MA]	Code
	Route	
	Advertising Agency	1	Terminate	
	Market research company	2	Terminate	
	Media and publication agency	3	Terminate	
	Manufacturers / Suppliers/ Distributors / Retailers of Food products 	4	Terminate	
	Owns or Work in any service related to Food or Agro industry -Packaged foods/ Poultry	5	Continue	
	Hospitality sector Chef/ Restaurants/ Could Kitchen etc.	6	Continue	
	Banking, Insurance and Financial Institution 	7	Continue	
	Government/Public sector	8	Continue	
	Education sector	9	Continue	
	Automobile sector	10	Continue	
	No, None of the above (Exclusive option)	99	Continue	

Q2	Have you participated in any market research survey in the last 3 months? [SA]	Code
	Route	
	Yes	01	Terminate	
	No	02	Continue	

Q3	Please tell us your age in completed years. 	Code
	Route	
	Less than 30 years	01	Terminate	
	30-40 years	02	Continue 	
	More than 40 years	03	Terminate	

Q4	 Please select your gender. [SA]	Code
	Route	
	 Male	01	Terminate 	
	 Female	02	Continue 	

Q5	Please select your working status.  [SA]	Code	Route	
	Working full-time	01	Continue	
	Working part-time	02	Continue	
	Not working, currently studying	03	Continue	
	Not working, currently unemployed	04	Continue	
	Homemaker/Housewife	05	Continue	
	Retired 	06	Continue	

Q6	Please state your marital status. [SA]	Code	Route	
	Single	1	Terminate	
	Married, without children	2	Continue	
	Married, with children	3	Continue	

Q7	What kind of food do you consume? [MA]
MUST CODE ‘3’	Code
	Route	
	Homemade	1		
	Packaged foods	2		
	RTC	3		
	RTE	4		
	All of the above	5		

Q8	What RTC products do you are aware but never tried? [MA]
MUST CODE ‘1’ (AWNT must code 1)	Code
	Route	
	Oats	1		
	Instant Noodles	2		
	Khichadi	3		
	Soup	4		
	Pasta	5		
	Chips	6		
	Others, please specify	7		

Q8a	What RTC products do you consume? [MA]
MUST CODE ‘1’ (AWNT should not code 1)	Code
	Route	
	Oats	1		
	Instant Noodles	2		
	Khichadi	3		
	Soup	4		
	Pasta	5		
	Chips	6		
	Others, please specify	7		

Usership Segment

9	Which brand of Oats do you consume? [MA]
MUST CODE ‘3’	Code
	Route	
	Quaker oats	1		
	Patanjali oats	2		
	Saffola Oats	3		
	Kellog’s oats	4		
	Zerobeli oats	5		
	Others, please specify	6		

Q9a	You mentioned you consume Saffola Masala Oats. Since when you have been purchasing________ (MENTION BRANDS MENTIONED IN Q18)? [SA]	Code
	Route	
	Since less than 1 year	1	Terminate	
	Since 1-2years	2	Continue	
	Since 2years or more	3	Continue	

Q9b	Which variant of Saffola Oats do you Consume? (MA) (Must code 2)
RECRUITER TO SHOW SHOWCARDS OF ALL THE VARIANTS	Code
	Route	
	Classic Masala	1		
	Peppy Tomato	2		
	Chinese	3		
	Veggie Twist	4		
	Pav Bhaji	5		
	Masala Coriander	6		

Q9b	Which variant of Saffola Oats do you Consume the most? (SA) (Must code 2)
RECRUITER TO SHOW SHOWCARDS OF ALL THE VARIANTS	Code
	Route	
	Classic Masala	1		
	Peppy Tomato	2		
	Chinese	3		
	Veggie Twist	4		
	Pav Bhaji	5		
	Masala Coriander	6		

Q10	How frequently do you consume Saffola ________ (MENTION THE OPTION SELECTED IN Q10B) Oats in a year? [SA]	Code
	Route	
	Once in 3 months	1	Terminate	
	Once in 1-2 months	2	Continue	
	Once in 15 days	3	Continue	
	Once a week	4	Continue	
	More than once a week	5	Continue	

Q10	Who all in your family consumes Saffola Masala oats? [MA]	Code
	Route	
	Myself only	1	Continue	
	Family including me	2	Continue	
	Family except me	3	Terminate	

Q11	Where do you purchase Saffola ________ (MENTION THE OPTION SELECTED IN Q10B) Oats from ? [SA]
MUST CODE ‘1’	Code
	Route	
	Online	1		
	Offline	2		
	Both	3		

Q12	Please select the option that best describes your role in the cooking at your home. [SA] MUST CODE 01/02	Code
	Route	
	 Only I cook at my place	1	Continue	
	 I decide along with the help of my spouse/parent/in-laws/maid	2	Continue	
	 Somebody else cooks	3	Terminate	

Q13	Which of the following statements appropriately describes your attitude toward food in general?  [MA] [MUST CODE 03 AND 04]	Code	Route	
	I eat whatever is prepared at home	1	Terminate	
	I take interest in the food that is prepared at home	2	Continue	
	I am interested in cooking/ eating dishes which are local from my region (state)	3	Continue	
	I am not much interested in local food delicacies and dishes from my region	4	Terminate	
	I can eat only selective foods due to allergies/ health issues 	5	Terminate	

Q14	Which of the following languages are you comfortable reading, understanding and speaking. [MA] [MUST CODE 02]	Code	Route	
	English	01		
	Hindi	02		
	Marathi	03		
	Tamil	04		
	Telugu	05		
	Bengali	06		

Q15	I would like to know some details about your household. By household, I mean all those members who share a common kitchen.	
Could you please look at this screen and tell me the highest level of education of the main earner of the household? [SINGLE CODE IN GRID BELOW AND IN NCCS GRID BELOW A7]	Code	Route	

Illiterate	1	
Literate but no formal schooling / School up to 4 years	2	
School 5 – 9 years	3	
SSC / HSC	4	
Some college (incl. a Diploma) but not Graduate	5	
Graduate / Postgraduate: General	6	
Graduate / Postgraduate: Professional	7	

Q16	Could you please look at this screen and tell me the occupation of the Chief Wage Earner of the household? [SINGLE CODE IN GRID BELOW AND IN NCCS GRID BELOW]	Code	Route	

Unskilled	01	
Skilled workers	02	
Petty traders	03	
Shop owners	04	
Businessmen/Industrialists with no. of employees:	
None	05	
1-9	06	
10+	07	
Self-employed professionals	08	
Clerical / Salesman	09	
Supervisory level	10	
Officers / Executives – Junior	11	
Officers / Executives - Middle / Senior	12	

Q17	Please have a look at the screen and tell me which of these durables are there in your household in working condition? MULTIPLE CODING POSSIBLE (1 TO BE FORCE CODED IF ANY ONE OF 2/5/6/7/8/10 ARE CODED).	Code	Route	

DURABLES	CODE	
Electricity connection 		1	
Ceiling fan    		2	
LPG stove      		3	
Two-wheeler    		4	
Colour television      		5	
Refrigerator   		6	
Washing machine		7	
Personal computer / Laptop     		8	
Car / Jeep / Van       		9	
Air conditioner		10	
Agricultural Land		11	
Total 			

 
No. of
Durables
(Q17)	Chief Earner: Education (Q15)	
	Illiterate	Literate but no formal
schooling/
School- Upto 4 years	School- 5
to 9years	SSC/
HSC	Some College
(incl a Diploma)
but not Grad	Graduate/
Post
Graduate:
General	Graduate/ Post
Graduate:
Professional	
None	E3	E2	E2	E2	E2	E1	D2	
1	E2	E1	E1	E1	D2	D2	D2	
2	E1	E1	D2	D2	D1	D1	D1	
3	D2	D2	D1	D1	C2	C2	C2	
4	D1	C2	C2	C1	C1	B2	B2	
5	C2	C1	C1	B2	B1	B1	B1	
6	C1	B2	B2	B1	A3	A3	A3	
7	C1	B1	B1	A3	A3	A2	A2	
8	B1	A3	A3	A3	A2	A2	A2	
9 +	B1	A3	A3	A2	A2	A1	A1	

NCCS	Code	ACTION	
NCCS A1	1	CONTINUE	
NCCS A2	2		
NCCS A3	3		
NCCS B1	4	TERMINATE	
NCCS B2	5		
NCCS C1	6		
NCCS C2	7		
NCCS D1	8		
NCCS D2	9		
NCCS E1	10		
NCCS E2	11		
NCCS E3	12		

This is to say that you are participating in this market research test that will involve a product test on your own willingness. The information you share with us will be kept confidential and used for research purpose and report making. If any audio / photos while testing are taken it will be done with your consent. 
Also, you will maintain confidentiality regarding the product test that you are participating in. 

Interviewer’s signature: 

Respondent signature:

Date: 

COVID 19 Declaration

1. YOU HAVE NOT BEEN INFECTED WITH COVID-19 You understand if you have been infected with COVID-19, you will not participate in this study 

2. YOU ARE NOT CURRENTLY EXPERIENCING SYMPTOMS OF COVID-19 TODAY OR HAVE HAD ANY SUCH SYMPTONS IN THE PAST 14 DAYS. You understand if you are currently experiencing symptoms of COVID-19 ( as guided by WHO) in any ways (such as cough, sore throat, runny nose, flu, shortness of breath, etc.) today or have had any such symptoms in the past 14 days, you will not participate in this study.

3. NONE OF YOUR HOUSELHOLD MEMBER/S YOU LIVE WITH IS CURRENTLY EXPERIENCING SYMPTOMS OF COVID-19 TODAY OR HAVE HAD ANY SUCH SYMPTONS IN THE PAST 14 DAYS, You understand if any of your household member/s you live with experiencing symptoms of COVID-19 in any ways today or have had any such symptoms in the past 14 days, you will not participate in this study. 

4. NEITHER YOU NOR ANY OF YOUR HOUSEHOLD MEMBERS YOU LIVE WITH HAVE TRAVELED TO ANY [CONTAINMENT ZONE]/[COVID-19 TRAVEL BANNED COUNTRIES] IN THE PAST 14 DAYS. You understand if you or any of your household member/s you live with have travelled to any [containment zone]/[COVID-19 travel banned countries], you will not participate in this study.

5. NEITHER YOU NOR ANY OF YOUR HOUSEHOLD MEMBERS YOU LIVE WITH HAVE BEEN IN CLOSE CONTACT WITH SOMEONE WHO IS A [MANDATORY QUARANTINE PERSON] AS IDENTIFIED BY [THE LOCAL/NATIONAL HEALTH AUTHORITY] IN THE PAST 14 DAYS
You understand if you or any of your household member/s you live with have been in close contact with someone who is a [mandatory quarantine person] as identified by [the local/national health authority], you will not participate in this study.

6. YOU WILL WEAR A [MASK/CLOTH FACE COVERING] WHEN AT THE SITE. You will cover your mouth and nose with a [mask/cloth face covering] (either store bought or homemade using the [local/national health authority] & guidelines) at all time throughout your participation in the study.

7. YOU WILL FOLLOW THE SOCIAL DISTANCING NORM You will always maintain a distance of at least 1.5 meters (6 feet) throughout your participation in this study. 

8. YOU WILL SANITIZE YOUR HAND AT REGULAR INTERVAL Before and after you use any item, material given to you for the purpose of the study and before and after you exit the venue where market research is conducted, you will sanitize your hands and handbag etc. YOU WILL FOLLOW THE GUIDELINES AND [OTHER COVID-19 PREVENTION PROCEDURE] LAID DOWN BY THE [LOCAL/NATIONAL GOVERNMENT]  

You confirm that you will follow all the guidelines and [otherCOVID-19 prevention procedures] laid down by the [local/national government] to avoid spreading of coronavirus. 

You hereby agree and confirm that you will abide by aforesaid throughout the fieldwork. Any lapse shall make you solely liable for it and you will not make MX liable.

Yes 	1	
No 	2	

Continue only if coded 1 “Yes”

Respondent Confidentiality Disclosure

Thank you for agreeing to participate in this Research on behalf of Market Xcel Data Matrix Pvt. Ltd.
Before you can participate in this research, we would like you to understand that it will involve products or packaging which may be confidential. By signing this agreement, you will agree as follows:

A)	You will hold in confidence any information about the products or packaging that may be disclosed to you directly or indirectly by participating in this research.

B)	You will not discuss any of the information about the products/ packaging disclosed to you with anyone, the test object is only to be assessed by the person agreeing to participate in the study and no one else – this includes verbal discussions, texts, blogs, twitters or any other medium.

C)	Your contact details may be passed on to the research sponsor, in order for them to re-contact you in order to get further feedback from you if necessary.

You will be compensated for your time, commitment, and confidential obligation. Please confirm your acceptance of these terms by signing and dating this agreement in the space provided below.

I hereby acknowledge and agree to the terms.

By: (signature) _______________________________

Print Full Name: ______________________________

Date: _______________________________________

Informed Consent & Liability Waiver (Individual)

As a part of the project, you will be asked to try some samples of the products that are being discussed and provide your opinions of each. Before you decide to participate, there are some things that you should know:

1.	If you have any allergies to any products and/or ingredients, or medical concerns, you may not participate.

2.	Participation is at-your-own risk. Market Xcel, its affiliates and partners, and each of their officers, directors, and employees are not responsible for any negative consequences resulting from your participation.

Your participation in this research is strictly voluntary.  If you prefer to not participate after reading the terms laid out in this document, please do not continue with this research. 

By signing below, you are certifying that:

i.	You do not have any conditions that would increase the likelihood of a physical reaction caused by using certain products or ingredients. 
ii.	You agree to allow us to record the discussion sessions which will be used for research purpose only. 
iii.	You agree to release Market Xcel, its affiliates and partners, and each of their officers, directors, and employees from liability, including financial responsibility, for any claim whatsoever arising out of or connected with your participation in this, including but not limited to any injuries as a result of an allergic reaction. 

iv.	You have read, understand, and accept the statements and accept all of the terms.

Signature ……………………….	                                  Print name ……………………		Date……………….